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Utility companies, and even deregulated
marketers with thousands of customers,
develop pricing models that attempt to group
similar customers in an effort to streamline
their pricing process. These groupings are
often referred to as rate schedules or rate
codes. For an electric customer it is common
to know only your monthly energy consumption
(kWh) and your monthly peak demand (kW). Customers seeking supply
offers and providing
only this minimal level of
detail to marketers may be hurting
themselves. The marketer will likely take
your data and
apply it to a standardized utility load
profile to calculate your price offer. That
may or
may not be in your best interest. If your
actual load profile is less costly to serve
than the group average, you will in effect be
subsidizing the rates of others in the group.
If your load is less attractive than the
group average, the opposite is true and you
may want to remain on that pricing structure.
For customers served on time-of-use rates,
interval meter data (15, 30 or 60 minute
intervals) should be available and can shed
light on the true cost to serve a customer's
load. When possible, a customer should
identify parameters such as their consumption
during peak, off-peak, and intermediate-peak
time periods, load factor, power factor, etc.
When armed with that detailed data and a
thorough understanding of utility tariffs,
the customer is empowered to make wise energy
purchasing decisions and the ability to
negotiate with suppliers. The better a
supplier understands your load, the less
risk they are exposed to, and the
better pricing they can provide.
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